President Jimmy Carter

"This exciting synthesis of how to eliminate America's oil dependence could be the most important step in many years toward secure and affordable energy. Its novel but persuasive ideas, which hold promise of revitalizing American industry and agriculture, should appeal to conservatives and liberals alike."

Richard N. Cooper
Maurits C. Boas Professor of International Economics at Harvard University

"...[T]his fact-filled study...[p]art technology handbook, part cool-headed advocacy...argues that a dramatic reduction in oil dependency is both possible and desirable during the next two decades, at economic savings compared with business as usual."
Printed in Foreign Affairs, February 2005

Bill Glover
Director, Environmental Performance Strategy, Boeing Commercial Airplanes

"Winning the Oil Endgame is a masterpiece in terms of stimulating ideas and discussion around how we move forward to realistically address our energy future. Rocky Mountain Institute has developed and analyzed the data in a compelling way—worthy of much consideration."

William Martin
Chairman, Council on Foreign Relations Energy Security Group

"Amory Lovins has had more impact on our energy use than any single person in the world. Now his team has produced one of the most important energy studies in decades. It merits careful examination as a profitable strategy for achieving energy security, economic prosperity, and environmental quality through smart business strategies accelerated by efficient government policy."

Robert C. McFarlane
National Security Advisor to President Reagan

"Recent expert analysis suggests...that...within a generation we can be truly independent-free of all reliance on foreign oil....Perhaps the most rigorous and surely the most dramatic analysis...was tasked by the Pentagon and carried out by...Rocky Mountain Institute, a respected center of hard-headed, market-based research....[T]he book's powerful summary...argues persuasively that by 2035 we can be entirely independent of imported oil and that 'it will cost less to displace all of the oil that the United States now uses than it will cost to buy that oil.'...[T]he means of achieving near-term energy security and ultimate independence from foreign oil are at hand. Courage and leadership are all that it takes to get us there."

George P. Shultz
Distinguished Fellow at the Hoover Institution, Stanford University
former Secretary of State, the Treasury, and Labor

"We can, as Amory Lovins and his colleagues show vividly, win the oil endgame...[A]n intriguing case that is important enough to merit careful attention by all of us, private citizens and business and political leaders alike."

Peter Schwartz
Chairman, Global Business Network
former Head of Scenario Planning, Royal Dutch/Shell Group

"[T]horoughly comprehensive and imaginative."

Sir Mark Moody-Stuart
Anglo American plc
former Chairman, Royal Dutch/Shell Group

"[T]his compelling synthesis...demonstrates that innovative technologies can achieve spectacular [oil] savings...with no loss of utility, convenience and function. It makes the business case for how a profitable transition for the automotive, truck, aviation, and oil sectors can be achieved....The refreshingly creative government policies suggested...merit serious attention,...and I suspect they could win support across the political spectrum....This report will help to launch, inspire, and inform a new and necessary conversation about energy and security, economy and environment. Its outcome is vital for us all."

TIME Magazine

"One of the best analyses of energy policy yet produced."

R. James Woolsey
Vice President, Booz Allen Hamilton
former Director of Central Intelligence

"...Rocky Mountain Institute has recently published a report, Winning the Oil Endgame, which emphasizes the promise of using in automobile construction less expensive versions of the very strong carbon composites now used in aircraft construction—a step that could further contribute to our having vehicles that are lighter and substantially more fuel efficient but also stronger and safer than existing vehicles."